Rosalind Krauss Reinventing The Medium Pdf |top|

Crucially, this medium is : it generates its own internal logic and criteria for success/failure, independent of broader artistic trends or market demands.

Ruscha’s small, deadpan artist’s books (e.g., Twentysix Gasoline Stations , Every Building on the Sunset Strip ) reject both fine-art photography and commercial publishing. Their medium’s rules: rosalind krauss reinventing the medium pdf

In its obsolete state, the technology enters a "redemptive" phase. Artists can look back at the discarded apparatus and see its unfulfilled utopian potential. By adopting an obsolete technical support, the artist stands outside the relentless current of consumer novelty, using the dead technology to critique the living culture. Why "Reinventing the Medium" Matters Today Crucially, this medium is : it generates its

When you open that PDF, you are not simply "reading an article." You are engaging in a circuit. The author sent a signal (the essay) through a channel (the academic journal, then the digital scanner, then your screen). You, the receiver, will decode it, highlight it, and possibly send it back out into the world via citation or conversation. Artists can look back at the discarded apparatus

Art in the Age of the Post-Medium Condition, by Joanna Slotkin

When an artist paints a canvas pure white, are they destroying painting? Krauss argues they are revealing the medium.

(if you have institutional access): JSTOR, Project MUSE, or your university library’s e-resources. The essay appears in: