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Response: “Of course. What specifically needs to be true for you to feel confident? Let’s answer that now so your thinking time is productive.” Then proceed to install a review meeting on the calendar before they leave.
Establish your frame and state the grand narrative/market shift.
Frames are the context or perspective through which people view the world. If you don't set the frame, your audience will. To "pitch anything," you must set the frame—such as the "time frame" (urgency) or "power frame" (establishing authority)—to ensure you are in control [1]. Response: “Of course
This layer processes social situations, status, and relationships. It helps the buyer determine how to interact with you.
The crocodile brain ignores the predictable. You must disrupt pattern recognition. Establish your frame and state the grand narrative/market
: Create a moment where the audience is emotionally committed to the deal. Getting a Decision : Move toward a clear "yes" or "no". Frame Control Tactics
Tell a story with a protagonist, conflict, and resolution. To "pitch anything," you must set the frame—such
Pitch Anything teaches that you are not begging for money; you are offering an opportunity for immense value. By controlling the frame and pitching to the primitive brain, you stop selling and start winning.
The croc brain processes information through a brutal filter: If yes, run away or fight. Is it boring? If yes, ignore it completely.
1. The Neuroscience of the Pitch: Neocortex vs. Crocodile Brain
Because you successfully established that you are the prize, you must now explicitly present the deal. Make it clear what the prospect gets if they win the opportunity to work with you, and highlight what happens if they pass up the deal (introducing a little bit of healthy scarcity and risk). N - Nailing the Hookpoint