Detailed chapters on Journalism, Cinema, Radio, Television, and Folk Media. Modern Verticals:
Examining the role, function, and impact of media on society.
Keval J. Kumar covers a vast array of topics, bridging traditional media with modern, technological advancements. A. Print Media and Journalism
Here is why:
Structure (typical chapter themes)
: A dedicated section on Intellectual Property Rights (IPR) and the public domain in mass media.
Mass Communication in India by Keval J. Kumar is more than just a textbook; it is a critical guide to understanding how media shapes, and is shaped by, Indian society. Whether studying the history of print or the rise of social media, Kumar's analysis provides a robust foundation for anyone interested in the complex world of Indian media. mass communication in india by keval j kumar pdf
A critical portion of the book is dedicated to the legal framework governing Indian media. It covers essential constitutional provisions, laws, and regulatory bodies, including:
Among these, Kumar’s work remains the most widely adopted because it successfully balances theoretical rigour with extensive empirical detail about Indian media.
For over three decades, Mass Communication in India by Keval J. Kumar has served as the foundational textbook for media students, researchers, and journalists across the Indian subcontinent. Often referred to as the "bible" of Indian media studies, this seminal work provides a comprehensive, historically grounded, and critically analytical overview of the media landscape in India. Kumar covers a vast array of topics, bridging
The transition from national broadcasting to satellite television.
Build a cheat sheet based on the book’s legal chapters, specifically focusing on the Cinematograph Act, the Prasar Bharati Act, the Official Secrets Act, and Contempt of Court laws. The Lasting Legacy of Kumar’s Analysis