Hyundai Sans was developed in collaboration with (Berlin, Germany) to support communication in 103 languages while remaining compatible with all media and digital devices. The font was organized into two families: Hyundai Sans Head for headlines and advertising, and Hyundai Sans Text for smaller body text.
Internal applications, sustainability document outputs, and executive presentations rely on Harmony to projects stability, structure, and corporate order.
Did you know the curves in our custom typeface are inspired by the Eum & Yang philosophy? It’s more than just a font—it’s a balance of heritage and the future. From the sleek lines of our logo to the "Harmony" in every character, we’re designing for a more balanced world. 🇰🇷🚘 hyundai harmony font
The development of the Hyundai Harmony font began in 2010 when the ( 타이포디자인연구소 ) in South Korea was commissioned to create a group-exclusive typeface. The goal was to design a font that could instill a sense of unity and harmony among all member companies of the Hyundai Motor Group, linked directly to the corporate symbol mark.
The is more than just letters on a page. It is the quiet voice of a brand that transformed from a budget economy car maker to a design-forward technology leader. Whether it is embossed on a leather headrest, illuminated on a 12.3-inch screen, or painted on a shipping container, Harmony transmits a message of balanced precision. Hyundai Sans was developed in collaboration with (Berlin,
is the custom brand typeface developed for Hyundai Motor Company . It is not a standard public font (like Arial or Times New Roman) but a proprietary corporate font.
Modern H incorporates a harmonious blend of straight lines and curves, emphasizing simplicity and modernity. It shares certain design DNA with the Harmony font, ensuring visual coherence while serving distinct branding purposes. Did you know the curves in our custom
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A next-generation mobility UX typeface optimized specifically for digital legibility and infotainment systems .
