Ben Settle Email Players 1 15 New ((new))
A new tactic for iOS 18’s mail privacy features. You can no longer rely on open rates; you must rely on reply rates.
By studying these early volumes (1-15), you will learn how to turn your list into a high-converting asset.
Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.
This comprehensive overview analyzes the core philosophy of Ben Settle's Email Players methodology, evaluates the structural significance of Issue 115, and breaks down the exact mechanics that make his daily email system work for modern businesses. The Core Philosophy of Email Players ben settle email players 1 15 new
Mastering direct response copy requires cutting through the modern digital noise to focus on timeless human psychology. for marketers aiming to transform daily emails into reliable revenue streams. Settle champions a "slacker" business philosophy that strips away complicated tech funnels and AI-generated text. Instead, he prioritizes writing short, engaging, personality-driven daily messages that sell directly to an eager list.
He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.
How to get subscribers to forward your email manually (old school viral marketing). A new tactic for iOS 18’s mail privacy features
Decoding Ben Settle’s Email Players: A Deep Dive Into Issues 1-15 for the New Wave of Marketers
If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.
Named after the classic television sitcom, this method trains writers to compose emails about "nothing". An issue can stem from a random daily interaction, a quote from a movie, or a weird thought, which is then cleanly bridged into a promotional pitch. 2. The Infotainment Method Why writing emails on a 4x6 index card
[Daily Story/Observation] ──> [The "Segue" Transition] ──> [The Pitch/CTA] The system relies on three primary pillars:
While the specific contents of individual Email Players issues remain strictly confidential behind a premium print paywall, Issue 115 lands at a critical evolutionary point in the series. By the time a newsletter reaches its 115th consecutive month, the material shifts from basic copywriting principles to highly advanced psychological triggers and scaling tactics.
Everyone is obsessed with "hacks" to grow their list. Run Facebook ads. Do joint ventures. Create a "viral" lead magnet.
: Settle discourages "educating" in emails, arguing it can kill sales; instead, emails should bridge an interesting story or "random" hook to a specific call to action. Market Pain