Netflix and Disney+ introduced ad-supported tiers, acknowledging that consumer budgets are strained and that advertising is essential for future growth [TransPerfect].
The success of gaming intellectual properties (IP) in other media formats reached a peak in 2023. Following the massive success of HBO's The Last of Us earlier in the year, the industry realized that video games offered richer storytelling foundations than traditional books or comic books for modern audiences. Community-Driven Platforms
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: By late 2023, the line between social media and traditional TV blurred significantly. Deloitte's Digital Media Trends
On October 11, 2023, the box office was dominated by holdovers from the late summer and early fall. (released October 13) was looming, having broken advance ticket sale records for a concert film. The major narrative was the absence of traditional October horror franchises (e.g., Saw X , released September 29, was performing well but below pre-pandemic highs) and the surprising endurance of The Creator (released September 29), a rare original sci-fi IP from a major studio. (released October 13) was looming, having broken advance
The rise of online content was also transforming the entertainment industry. Streaming services like Netflix, Hulu, and Spotify were beginning to gain traction, offering users a vast library of movies, TV shows, and music at their fingertips. This shift towards online content consumption forced traditional media outlets to adapt and evolve their business models.
Music streaming data from late 2023 highlighted a strong shift toward emotional and romantic content. User-Generated Lore Teens
Platforms like TikTok, YouTube Shorts, and Instagram Reels perfected interest-graph algorithms. Rather than showing content based on social connections, these platforms served entertainment based entirely on real-time user behavior. This shifted the power from traditional production budgets to high-engagement, independent creators. User-Generated Lore
Teens, screens and mental health - World Health Organization (WHO)
| Platform | 23 (Mature) | 10 (Pre-teen) | 11 (Tween) | |----------------|----------------------------------------------|------------------------------------------------|------------------------------------------------| | | Late-night “film essay” niche, media crit | Restricted mode ON; craft & animal tags | Curated “booktok” (age-flagged) | | YouTube | Long-form video essays (hbomberguy, F.D Signifier) | Educational gaming (Mumbo Jumbo, Grian) | Reaction videos to Stranger Things S1 recaps | | Netflix | Beef , I Think You Should Leave | Hilda , Green Eggs and Ham | Locke & Key (S1 only without guide) | | Gaming | Disco Elysium , Pentiment | Lego Builder’s Journey | Kirby and the Forgotten Land |
The rise of cable television and premium channels like HBO and AMC was changing the way people consumed TV content. These channels offered high-quality programming, often with more mature themes and complex storylines, which appealed to a dedicated audience.